Yesterday I was privileged to watch all the AVs as they were judged.
As I watched I made some notes which I would like to share with you.
My first thought was how far the AVs have come since the first years of the Jack Sprosen competition. Whether you won an award or not, you can all be proud of your efforts.
My next thoughts were around what entrants can do to make their AVs send out from the rest – i.e. be noticed by the judges in a good way.
There were a few things but top of my list was that several AVs would have been considerably better if they had a spoken sound track.
Then we could have watched the images while listening to the story ลาวสามัคคี วีไอพี.
Overall this is probably the biggest weakness in the NZ AV scene compared with what I have seen internationally.
This is particularly important in the Documentary category. Not every AV needs a spoken commentary to tell the story,
but without it the quality of the photos and the flow of the images become even more important.
An audio-visual is a way of telling a story and we should not reach the end and wonder what the AV was about.
A series of really beautiful photos, even if they are about the same topic, do not make a convincing audio-visual unless they tell a story in some way that the viewers can understand. I have made a note of several techniques that are distracting and break the flow of an AV.
They weren’t evident in all AVs but I am mentioning them so you can check back to your AV to see if this is an area you could improve.
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