Elliphant – born free

Elliphant, the musical persona of Ellinor Olovsdotter, is one of the most exciting new acts to emerge from Sweden on to the international scene.

Star of the new iPad advertisement, she will be appearing at the Uport Festival in Ulricehamn, Sweden, in August.

“I’ve got four faces,” Elliphant declares. “One of them is the crazy club girl, there’s my hip-hop side,

my R&B side, and, a lot of the time, I just feel like a hippie.”

All of these characters emerge on the pop maverick’s EP One More. An exciting fusion of electro-pop and rap,

Elliphant describes her sound as “provocative music that exists outside of any particular genre.”

The eagerly anticipated follow-up was recorded in L.A. with Grammy award-winning songwriter Elliphant – born free

Joel Little and the response to date has been fantastic.

A hit single and internet sensation

The single One More featuring MØ was an instant hit; it quickly became the single most tweeted song Elliphant – born free

with the accompanying music video attracting 500,000 views on YouTube in less than a month.

The single is just one of many high profile collaborations in Elliphant’s portfolio as she has also worked with Skrillex, Bunji Garlin and Diplo.

What has attracted so much attention remains mysterious to her but she hopes that people are drawn to the honesty in her approach.

“I am the artist that I want to be and I hope that people feel the truth in my work,” she suggests.

“When I decided to do this, I was determined to be 100 per cent authentic and I believe what makes me special is that I won’t become a product.”

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