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The Reel Deal

Novomatic Americas, established five years ago in Illinois to help the Austrianbased company service the North American and Caribbean markets,

offers slot machines for Class III and VLT/VGT markets, electronic table games, casino management systems and ancillary services.

The company has taken a plethora of new steps to embrace community gaming.

The Reel Deal One of them indicates a “reel” love for this dynamic.

It’s the Reel Championship line, software that enables competition and tournaments on a significant number of Novomatic machines.

“We offer several lead products in North America, including Reel Championship line, which goes a step beyond the standard slot tournaments in the market,”

Says Rick Meitzler, president and CEO of Novomatic Americas.

“Customers enjoy the competition aspect, and with targeted marketing initiatives, it broadens the demographic reach of the bricks-and-mortar experience.

“We have taken that aspect and are in the process of also creating (in partnership with Greentube) a Reel Championship social site, which is a constantly evolving opportunity for customers to play in a competition any time,

engage with our customer’s brand and qualify for different promotional offers and jurisdictionally approved prizes based on competition outcomes.

The Reel Deal It’s all competitions, all of the time.

New company products include the Dominator Curve cabinet as well as the V.I.P. Lounge.

The Dominator Curve features a 40-inch seamless touch-screen.

The sleek V.I.P. Lounge offers a top experience in a space-optimized lounge format that has a smaller footprint and gives players an upright alternative while keeping the VIP experience intact.

Novomatic’s new progressives, including the Jackpot Edition, will have a revenue-generating impact on the North American Market, Meitzler asserts.

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