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Swag that Brings the Swagger

Q&A with Paul Gordon, Rymax Senior Vice President of Sales

One of the most surprising giveaways in its collection? The legendary Polaroid camera.

Swag that Brings the Swagger For the unenlightened, this handy-dandy item, invented in 1947, was the first camera to spit out an full-color image on the spot.

Better still, the photographs developed in real time, taking shape as the photographer and subject looked on.

In the smartphone/selfie/Insta-everything era, why is the Polaroid camera a coveted gift? “It’s a fun item, like those single-use throwaway cameras you used to get at weddings,” says Paul Gordon, Rymax senior vice president of sales.

Swag that Brings the Swagger “It’s actually hot among millennials, who love instant gratification.” It’s also a fairly low-cost investment, on a scale that also includes elite fashions (Stella McCartney, Alexander McQueen), tech devices (Apple, Boss, Bluetooth), fine jewelry (Tiffany, Swarovski, Breitling), even household appliances (Dyson, Viking, Mikasa).

One of the most surprising giveaways in its collection? The legendary Polaroid camera.

Casino Style:

 Do guests expect to walk away with so-called swag, the goodie bags you pick up at the end of an event?

Gordon: Casinos back in the old days used to give away tchotchkes—everything from muffin tins to logoed items, and eventually players didn’t want them anymore. They want what they feel they’re owed, what they’ve earned— branded products they would see in the store and want to buy.

What gifts are in demand, and for what players?

Rymax preaches segmentation and concentration—reward all players in proportion to their value.

They’re going to use that Michael Kors handbag for the next year at least, and that watch for 15 years. So the trophy.

They want what they feel they’re owed, what they’ve earned— branded products they would see in the store and want to buy.

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