The “I’s” have it. And they have begun to run with it.
The “it” is business momentum, sweeping the ascendant iGaming world in the wake of a landmark judicial victory seven months ago.
When the United States Supreme Court struck down PASPA (Professional and Amateur Sports Protection Act) in May,
legalizing sports betting in the world’s biggest market, ripple effects ensued.
Operators see a vast, untapped niche; vendors view a bevy of new customers; regulators eye new tax revenue; and gamblers seek brick-and-mortar convenience at home.
They can even have a new acronym for PASPA, like Play Any Sport, Practically Always.
Poker, football, baseball, and classic gambling action now unfold, at the touch of a finger in the United States. So do teases and parlays.
Online gaming today reaches far beyond its original hubs of Gibraltar, Malta and the U.K. This is a prosperous time for iGaming power brokers.
They race to provide product for a market ready to burst at the seams during the next wave of online gaming approvals. State by state, the barriers seem ready to fall like dominoes.
The Roaring Twenties, in this century, may come early.
In the long term, the industry views mobile as its catalyst and may see blockchain technology (which allows digital information to be distributed, not copied) as an important security infrastructure.
Yet right now, the atmosphere is giddy.
This was the year the shackles came off and iGaming soared to life.
Bring on the next vendor. Bring on the next bettor. The I’s have it.
The Science of Digital A prime industry stalwart is SG Digital, a division of Scientific Games.
It was formed in January 2018 through the combination of NYX Gaming Group and SG Interactive, offering expertise in SG online gaming, sports and iLottery.
SG Digital provides an unparalleled suite of engaging game content and product solutions, according to Dylan Slaney, the company’s senior vice president of gaming.
What better time to be relevant?
“The iGaming market is flourishing right now, bolstered by the everyday player’s thirst for new and interesting entertainment How iGaming and sports betting systems bend to every different situation POWER Platforms methods,” he says.
“We’ve seen huge changes in regulations and a real focus on responsible gaming, which gives players a higher degree of trust in the operators, platforms and content they are using.
“Our global presence sets us up for success in any regulated market,” he adds, “and our Open Gaming System content aggregation platform gives choice for our customers with more than 2,000 premium titles available on our platform.
The true scale of this platform is one of our unsung strengths, as we have over 130 customers accessing games from over 40 content partners worldwide.
We process over 1.5 billion game rounds per month.”
Slaney says the looming American market expansion requires more supply, and lets SG Digital showcase its content library.
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