Is the cashless era about to begin for table games?
Run the tables—the pit has become a fulcrum of innovation. Companies target a suddenly fertile industry niche with products enabling both funds access and live-game enrichment.
Enhancements embrace the table-game resurgence sparked by young players, mirroring their modern-day preference.
Advancements perform like spokes on a wheel, revolving around the table-game hub and spreading across several product types. Facial recognition identifies players who marketing campaigns have yet to reach.
Companies with bill validators and printers speed the pace of play around tables with their combined forces.
We’ve reached the age in which a projector can be placed upon felt, enabling an in-game bonus with the wave of a hand.
And a min-cage is the rage, as a new service changes a long casino line into mobile-access fingertip control.
Tables may soon receive time-saving initiatives first displayed in slots, where individual machines fill less space than a multi-player table game and a bonusing device affects only one player, not several.
The tables have growth potential within a process looking to blend pit functionality with game fun.
A System Vision “Systems have been more focused on slots,” says Ted Keenan, vice president of product management for industry giant Scientific Games.
“In the coming years, we want to know how we move some of the success of slots to table games.”
Keenan cites some inherent roadblocks for table game flow, including ratings not opening and closing accurately.
Operators can’t easily tell when a player has begun and ended his session, prompting guesswork in the reward process.
Another hurdle is the table-game buy-in process, which remains slow compared to slot machines despite enhanced transaction solutions.
A third complication is more of an unrealized opportunity: converting frequent on-site customers into loyalty club members.
That situation, produced by the massive number of casino visitors and limited employee resources, touches all facets of the casino.
These concerns helped inspire SG Vision, a company-tailored version of Computer Vision, the video-surveillance and people-counting tool used in many fields, including security at airports. SG Vision, still in development, will produce these assets and more.
“A technology we are developing for the casinos, partnered with Amazon Web Services, will provide the object recognition,” Keenan says of the new product.
“We are using their base technology to refine it for the space. With SG Vision technology, we will be able to enable a number of products.”
One future use will be patron identification. It will entail having cameras not only at tables, but in point-of-sale locations to identify customer identity and spending patterns.
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